Top makeup and beauty influencers

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This is a list with the Top makeup and beauty influencers. In it we include those Instagram accounts which we consider are the most relevant, based on its followers and engagement ratio for the beauty & makeup category. This list is made up of 20 influencers with a total of 287,869,062 total followers and 14,393,453 followers average. The engagement average is 5% and they generate 560,630 likes and 5,040 comments average by post.

Country Followers Engagement Avg. Likes Post Price TSF Score Evolutions
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@kyliejenner Account Verified

Kylie ✨

158.8M 4.03% 6.3M 👑 $1,183 100
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@hudabeauty Account Verified

HUDA KATTAN

40.7M 0.43% 172.6K 👑 $4,765 29
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@jamescharles Account Verified

James Charles

16.1M 8.96% 1.4M 👑 $3,072 100
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@jeffreestar Account Verified

Jeffree Star

15.6M 7.89% 1.2M 👑 $2,784 100
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@nikkietutorials Account Verified

NikkieTutorials

13.4M 3.65% 483.3K 👑 $2,753 75
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@pautips Account Verified

Paula Galindo

8.5M 3.22% 274.4K 👑 $2,922 63
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@desiperkins Account Verified

D E S I • P E R K I N S

3.9M 3.76% 148.6K 👑 $3,620 67
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@make.up.vines

Tag A Friend&Share This Page!

🏳️ 3.9M 0.18% 7.1K 👑 $3,263 26
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@sarahangius Account Verified

Sarah Angius

3.9M 1.09% 43.2K 👑 $4,550 34
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@marisaad Account Verified

MARIANA SAAD

3.3M 3.1% 103.2K 👑 $1,173 62
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@makeupshayla Account Verified

SHAYLA

2.8M 2.08% 57.4K 👑 $2,174 48
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@victoria_belo Account Verified

Vicki Belo, M.D.

2.2M 0.91% 20.5K 👑 $3,629 35
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@kathleenlights Account Verified

kathleenlights

2.1M 4.2% 87.6K 👑 $2,027 72
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@katy Account Verified

Lustrelux

2M 3.83% 78.9K 👑 $2,403 68
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@larlarlee Account Verified

Laura Lee

1.9M 2.91% 55.4K 👑 $3,991 57
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@rawaa_beauty Account Verified

R A W A A • B E A U T Y

1.9M 1.97% 37.3K 👑 $3,115 44
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@louiecasttro Account Verified

ᴛʜᴇ ʙᴀᴅᴅᴇsᴛ ᴘᴇʀʀᴀ

1.6M 18.89% 306.3K 👑 $1,208 100
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@alondradessy

Alondra

1.5M 16.43% 256K 👑 $2,547 100
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@itsmyrayeraye Account Verified

RAYE B.

1.5M 2.44% 38.2K 👑 $2,785 51
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@sonjdradeluxe Account Verified

SONJDRA DELUXE

1.1M 2.03% 22.6K 👑 $1,209 45

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The beauty and make-up world has grown so much the past few years thanks to social media. It is an industry that is moving more and more money, since there is a great percentage of influencers, specially women, that include content related to beauty tips and looks for different occasions, and are getting a lot of attention from their audiences in all kinds of ages and even sexes.

Many influencers, makeup artists o just makeup fanatics have seen the growth opportunity in this world and knew what to do, creating accounts dedicated entirely to makeup, and the reason cosmetics companies’ PR departments are moving fast to get these influencers free products or sponsorships to get the chance to show their products to their audiences.

In this colorful world, we find both everyday or night looks profiles, like Huda Kattan, the blogger, makeup artist and entrepreneur with more than 39 million followers on Instagram; and accounts that are more focused on creative, fun and out of the ordinary make up, like James Charles, one of the most influential beauty Youtubers of the moment.

If you want to find out more about this artistic and disruptive world, scroll down our list and find the most powerful makeup accounts at the moment.


The most used Hashtags by Top makeup and beauty influencers are: #createdwithadidas, #adidas_ambassador, #kylieskin, #hudabeauty, #hudabeautypowerbullet, #hudabeautylifeliner, #vmas, #jeffreestar, #birkin30, #birkincroco, #avengersendgame, #toofaced, #tartecosmetics, #benefitcosmetics, #ad, #quayxdesi, #greatlengthsusa, #instagood, #beauty, #beautiful. The most mentioned brands by this top influencers are: @kylieskin, @balmain, @olivier_rousteing, @hudabeauty, @hudabeautyshop, @huda, @youtube, @alexanderwangny, @dom.skii, @mmmmitchell, @tatti_lashes, @jesushair, @colourpopcosmetics, @iambeckyg, @alexademie, @clubmediafest, @diamofernandez, @bermontgomery, @diormakeup, @vanessamooney.