Top makeup and beauty influencers

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This is a list with the Top makeup and beauty influencers. In it we include those Instagram accounts which we consider are the most relevant, based on its followers and engagement ratio for the beauty & makeup category. This list is made up of 20 influencers with a total of 267,451,811 total followers and 13,372,591 followers average. The engagement average is 5% and they generate 463,308 likes and 4,111 comments average by post.

Country Followers Engagement Avg. Likes Post Price TSF Score Evolutions
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@kyliejenner Account Verified

Kylie ✨

152.4M 2.88% 4.3M 👑 $4,991 90
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@hudabeauty Account Verified

HUDA KATTAN

40M 0.47% 186.1K 👑 $1,788 29
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@jamescharles Account Verified

James Charles

15.9M 10.62% 1.6M 👑 $1,083 100
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@jeffreestar Account Verified

Jeffree Star

15.3M 7.89% 1.1M 👑 $3,834 100
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@nikkietutorials Account Verified

NikkieTutorials

12.7M 3.77% 476.3K 👑 $3,522 77
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@pautips Account Verified

Paula Galindo

8.5M 3.35% 284.5K 👑 $4,975 63
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@desiperkins Account Verified

D E S I • P E R K I N S

3.9M 3.89% 154.2K 👑 $2,401 70
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@makeupshayla Account Verified

SHAYLA

2.8M 1.51% 42.2K 👑 $1,651 39
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@kathleenlights Account Verified

kathleenlights

2.1M 4.29% 88.1K 👑 $4,715 74
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@katy Account Verified

Lustrelux

2M 3.7% 76.6K 👑 $1,214 68
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@itsmyrayeraye Account Verified

RAYE B.

1.5M 2.95% 46.4K 👑 $1,591 57
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@louiecasttro Account Verified

ᴛʜᴇ ʙᴀᴅᴅᴇsᴛ ᴘᴇʀʀᴀ

1.5M 16.43% 248.1K 👑 $4,728 100
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@alondradessy

Alondra

1.4M 15.97% 223.2K 👑 $3,166 100
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@sonjdradeluxe Account Verified

SONJDRA DELUXE

1.1M 1.87% 20.9K 👑 $1,088 44
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@caseyhl91 Account Verified

Casey Holmes

1M 8.47% 92.3K 👑 $3,211 100
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@naturalsncurls

Curly Hair and Natural Hair

🏳️ 1M 0.73% 7.2K 👑 $4,855 37
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@patryjordan Account Verified

Patry Jordán💋

964.8K 4.4% 41.7K 👑 $3,082 77
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@makeupbydenise Account Verified

Denise Sanchez

914.6K 1.05% 9.4K 👑 $2,617 33
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@cosmobyhaley

Haley Wight

913.7K 2.63% 23.8K 👑 $3,364 57
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@makeupartists.worldwide

Makeupartists Worldwide™

🏳️ 769.9K 1.89% 14.4K 👑 $1,278 45

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The beauty and make-up world has grown so much the past few years thanks to social media. It is an industry that is moving more and more money, since there is a great percentage of influencers, specially women, that include content related to beauty tips and looks for different occasions, and are getting a lot of attention from their audiences in all kinds of ages and even sexes.

Many influencers, makeup artists o just makeup fanatics have seen the growth opportunity in this world and knew what to do, creating accounts dedicated entirely to makeup, and the reason cosmetics companies’ PR departments are moving fast to get these influencers free products or sponsorships to get the chance to show their products to their audiences.

In this colorful world, we find both everyday or night looks profiles, like Huda Kattan, the blogger, makeup artist and entrepreneur with more than 39 million followers on Instagram; and accounts that are more focused on creative, fun and out of the ordinary make up, like James Charles, one of the most influential beauty Youtubers of the moment.

If you want to find out more about this artistic and disruptive world, scroll down our list and find the most powerful makeup accounts at the moment.


The most used Hashtags by Top makeup and beauty influencers are: #createdwithadidas, #adidas_ambassador, #kylieskin, #hudabeautypowerbullet, #hudabeauty, #hudabeautylifeliner, #vmas, #jeffreestar, #birkin30, #birkincroco, #avengersendgame, #toofaced, #benefitcosmetics, #ootd, #ad, #quayxdesi, #spadaywithdesi, #ootd, #ad, #sttropez. The most mentioned brands by this top influencers are: @kylieskin, @balmain, @olivier_rousteing, @hudabeauty, @huda, @violetchachki, @youtube, @alexanderwangny, @dom.skii, @mmmmitchell, @tatti_lashes, @jesushair, @colourpopcosmetics, @iambeckyg, @alexademie, @clubmediafest, @phraa, @diamofernandez, @diormakeup, @vanessamooney.