Top makeup and beauty influencers

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This is a list with the Top makeup and beauty influencers. In it we include those Instagram accounts which we consider are the most relevant, based on its followers and engagement ratio for the beauty & makeup category. This list is made up of 20 influencers with a total of 315,444,637 total followers and 15,772,232 followers average. The engagement average is 5% and they generate 656,557 likes and 7,199 comments average by post.

Country Followers Engagement Avg. Likes Post Price TSF Score Evolutions
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@kyliejenner Account Verified

Kylie 🤍

178.3M 4.6% 8.1M 👑 $1,472 94
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@hudabeauty Account Verified

HUDA KATTAN

44.2M 0.24% 103.3K 👑 $1,249 29
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@jamescharles Account Verified

James Charles

18.3M 8.84% 1.5M 👑 $1,321 100
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@jeffreestar Account Verified

Jeffree Star

16.1M 6.97% 1.1M 👑 $4,639 100
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@nikkietutorials Account Verified

NikkieTutorials

14M 3.63% 508.5K 👑 $4,509 66
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@pautips Account Verified

Paula Galindo

8.5M 1.86% 158.1K 👑 $3,475 45
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@desiperkins Account Verified

D E S I • P E R K I N S

4.2M 6.54% 270K 👑 $3,773 100
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@sarahangius Account Verified

Sarah Angius

3.9M 2% 78K 👑 $4,466 48
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@make.up.vines

Tag A Friend&Share This Page!

🏳️ 3.9M 0.33% 13K 👑 $3,764 33
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@marisaad Account Verified

MARIANA SAAD

3.4M 1.17% 39.9K 👑 $1,595 42
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@makeupshayla Account Verified

SHAYLA

2.7M 1.6% 43.7K 👑 $4,308 39
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@victoria_belo Account Verified

Vicki Belo, M.D.

2.4M 0.48% 11.6K 👑 $2,406 32
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@rawaa_beauty Account Verified

R A W A A • B E A U T Y

2.1M 2.19% 47K 👑 $3,709 48
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@kathleenlights Account Verified

kathleenlights

2.1M 4.53% 93.2K 👑 $3,817 76
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@katy Account Verified

Lustrelux

2M 3.12% 63.7K 👑 $1,431 58
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@louiecasttro Account Verified

ᴛʜᴇ ʙᴀᴅᴅᴇsᴛ ᴘᴇʀʀᴀ

1.9M 15.8% 300.1K 👑 $1,486 100
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@alondradessy

Alondra

1.9M 21.91% 421K 👑 $4,880 100
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@larlarlee Account Verified

Laura Lee

1.9M 3.03% 57.9K 👑 $2,754 56
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@itsmyrayeraye Account Verified

RAYE BOYCE

1.5M 1.85% 28.4K 👑 $2,707 43
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@patryjordan Account Verified

Patry Jordán💋

1.2M 3.82% 48.1K 👑 $2,159 70

No existen cuentas en esta lista

The beauty and make-up world has grown so much the past few years thanks to social media. It is an industry that is moving more and more money, since there is a great percentage of influencers, specially women, that include content related to beauty tips and looks for different occasions, and are getting a lot of attention from their audiences in all kinds of ages and even sexes.

Many influencers, makeup artists o just makeup fanatics have seen the growth opportunity in this world and knew what to do, creating accounts dedicated entirely to makeup, and the reason cosmetics companies’ PR departments are moving fast to get these influencers free products or sponsorships to get the chance to show their products to their audiences.

In this colorful world, we find both everyday or night looks profiles, like Huda Kattan, the blogger, makeup artist and entrepreneur with more than 39 million followers on Instagram; and accounts that are more focused on creative, fun and out of the ordinary make up, like James Charles, one of the most influential beauty Youtubers of the moment.

If you want to find out more about this artistic and disruptive world, scroll down our list and find the most powerful makeup accounts at the moment.


The most used Hashtags by Top makeup and beauty influencers are: #createdwithadidas, #adidas_ambassador, #ozweego, #hudabeauty, #hudabeautypowerbullet, #hudabeautyobsessions, #instantinfluencer, #vmas, #jeffreestar, #soulmates, #avengersendgame, #transdayofvisibility, #eurovision, #benefitcosmetics, #toofaced, #tartecosmetics, #ad, #quayxdesi, #georgefloyd, #sarahangius. The most mentioned brands by this top influencers are: @kylieskin, @kylie.sassy, @balmain, @hudabeautyshop, @hudabeauty, @wishfulskin, @instantinfluencer, @youtube, @jonsams, @vivian.elizabethh, @jeffreestarcosmetics, @lipsticknick, @juviasplace, @maybelline, @ilmakiage, @bangenergy.ceo, @paulabypautips, @s, @diormakeup, @stevenperkins.